DFCU Is a Best-in-State Credit Union

DFCU Is a Best-in-State Credit Union
For the fourth consecutive year, Forbes has ranked DFCU Financial as one of Michigan’s best credit unions. DFCU is the only CU in Michigan to have won this award all four years it’s been given.

To gauge which firms have the most satisfied customers, Forbes partnered with market research firm Statista to survey nearly 25,000 people in the U.S. about their banking relationships. Consumers were asked 20 questions about their financial dealings. The credit unions were rated on overall recommendations and satisfaction, as well as five subdimensions (trust, terms and conditions, branch services, digital services, and financial advice).
Overall scores ranged from 77.38 to 95.63. Only 3.6% of America’s  credit unions made the list.

“Because DFCU Financial always strives to offer best-in-class service through established trust, product knowledge and dedication to our members, we’re very proud to see our work validated,” said President & CEO Mark Shobe. “More and more people are choosing credit unions in general and DFCU specifically for our strong community focus, financial education, and personalized service.”

DFCU Financial has built a reputation and brand based on customer service and financial expertise and has ranked in the top 10 most-efficiently run credit unions in the country for several years running. Since 2001, the $6.2 billion credit union has grown more than 358 percent in assets and 636 percent in net income.  

As a member organization, DFCU shares its success in the form of a Cash Back payout and has reinvested over $330 million in its membership since the program began in 2006. In 2020 alone, the payout to members was more than $32 million—a reward unparalleled in the country.

In the past, credit unions have traditionally been available only to specific groups. DFCU has an open membership, which means anyone living, working, attending school, or worshipping in Michigan’s Lower Peninsula is able to join.



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*APY = Annual Percentage Yield. Paid and compounded quarterly. Dividend rates are determined by the principal balance when your certificate is opened. Dividend payments will not affect the dividend rate during the term even if the minimum balance for the next tier is met. Rates subject to change without notice at any time. Penalties may apply for early withdrawals. DFCU Financial deposit products are insured by the NCUA.

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While the DFCU Financial Board of Directors intends to pay Cash Back every year, and has done so since 2007, Cash Back is not guaranteed and will depend on our financial performance and other factors. Annual Cash Back payments are limited to an aggregate of $10,000 for each tax-reported owner. The IRS requires that Cash Back for an IRA be paid to the same IRA, and that it be open when Cash Back is deposited. Cash Back to Commercial / Business Banking members is subject to additional terms. Anyone who causes DFCU Financial a loss for any reason is not eligible for Cash Back.